CNF is delighted to announce that it is cooperating with the Bank of Georgia in a new fundraising campaign. Please see the Bank’s announcement below.
The Bank has already produced two promotional reels for the campaign – one featuring Vashlovani National Park and another featuring Borjomi. Other films are planned for next year in this ongoing campaign.
Five companies have already joined the the Bank of Georgia and CNF campaign:
- Georgia Capital;
- Ascaneli;
- Sarajishvili;
- Ivane Javakhishvili
- Tbilisi State University (TSU); and Smart.
As described in the Bank’s announcement below, the source of inspiration for which was the logo of the Bank of Georgia. As part of the campaign, Bank of Georgia and CNF are calling on companies to join the initiative and make their own contribution to nature protection. A special appeal to support the preservation of endangered species is directed to organizations with major brands that use animal or bird symbols in their logos.
CNF is grateful to the Bank of Georgia for this initiative and our long-term partnership for Georgia’s nature and biodiversity.
* * *
The Bank of Georgia statement reads.
“Within the framework of corporate social responsibility, the Bank of Georgia has been cooperating with the Caucasus Nature Fund for many years. CNF helps all protected areas and national parks to preserve unique species. It unites various animals and birds that need to be saved and conserved. We realized that we ourselves, the Bank of Georgia, have been using a lion in our logo for 24 years. This responsibility made us take a step to reach out to other brands, unite with one mission and return this kind of debt to nature,”
For your information, this campaign is being implemented in collaboration with the creative agency Leavingstone.
Links to Reels:
Vashlovani: https://youtube.com/shorts/SjI6QknvhBQ
